Pearl academy, New Delhi

Fashion business management(2014-2018)

Research methods 2

Inglot cosmetics

Submitted to : Mrs. Vasundhra Gupta and Mrs. Usha Aggarwal

Submitted by:Shubham Rastogi,Shraddha Bansal and Srishti Chawla

Date :06-05-2015

Acknowledgment

We hereby take the opportunity to express our very deep appreciation and regards to those who have contributed to the accomplishment of this research project.

We would like to express our immense gratitude to our mentors, Mrs. Vasundhra Gupta and Mrs.Usha Aggarwal, who gave us constructive advises and continuous direction, and for her guidance, monitoring and constant encouragement throughout this project.

Table of content

Serial no.

Particular

Page no.

Acknowledgment

Abstract

Background stud

Literature review

Research methodology

Data analysis and findings

Conclusion and Recommendations

Referencing

Bibliography

Chart number

Description

Page number

Describing age of the respondents

Describing occupation of the respondents

Describing education level of the respondents

Describing locality where the respondent lives

Describing monthly expenditure of respondent on cosmetics

Describing respondent’s preference for buying cosmetics from Inglot

Describing type of cosmetic preference of the respondent

Describing respondent’s preference for buying cosmetics

Describing respondent’s brand preference of cosmetics`

Describing respondent’s Place preference for buying cosmetics

Respondent’s preference for improvement in the brand and Respondent's occupation Cross-tabulation/Chi Square testing

Describing pie charts

Abstract

This project is an attempt to understand and analysis of consumer behavior towards the brand INGLOT in India which is a makeup brand.

Methods of analysis include pie charts,chi-square test and testing for mean.

ABOUT INGLOT

INGLOT Company was established over 25 years ago by Wojtek Inglot, a young chemist working at that time in R&D department in pharmaceutical company. His principal objective was to produce high quality products at fair and reasonable prices, using only the best possible ingredients and raw materials from the most reputable suppliers.

Inglot work with make-up artists and colour consultants to bring the latest trends in colour, texture and to form the market. Inglot constantly develop new products and have launched the world’s first ever Breathable Nail Enamel ensuring better health care for nails while enhancing their beauty.

Inglot succeed in combining the latest technology with intense and vibrant colours every product includes high- quality ingredients which is being sold at fairly low price and also,

Its unique Freedom System of choice allows customers to experiment with countless shades and colour combinations of different face products, giving them the opportunity to create their own customized colour palette.

The Ingot cosmetics are used for the intensive care of the human body and to make it attractive and healthy. It includes skin care, body and hair care. Fragrances and preservatives are the main ingredients in the cosmetics.

Inglot cosmetic is one of the emerging industry in India as in India now the women are more beauty conscious.

A wide variety of colours and large variety of products is something that makes Inglot different from other brands. The range consists of over 1500 colours with over 450 ways to improve your lips, 600 ways to enhance your eyes, and over 300 ways to make your face look beautiful, while the extremely rich collection of nail polishes consists of up to 400 shades.

Marketing mix of Inglot.

1. Products

Inglot features everything in color cosmetics which includes eye makeup, lips cosmetics, face cosmetic, nails enamels and treatment, accessories and a huge range of advance make up cosmetic for professional makeup artist. The main concept of the store is to combine high quality products and vibrating colors with dynamic and lively atmosphere. Here are the range of Inglot products:

1.1 Face:

· Under makeup base

· Concealer

· Foundation

· Powder

· Blush

1.2 Freedom system:

· Removers

· Eyelashes

· Eyelash curler

· Makeup cases

· Cosmetic bags

· Nail accessories

· Boot accessories

· Applicator

· Professional tweezer

· Brush cleanser

· Mirror

1.3 Eyes:

· Eye shadow

· Eyeliner

· Brow

· Mascara

1.4 Lips:

· Lipstick

· Lip paint

· Lip gloss

· Lip liner

1.5 Nails:

· Nail treatment

· Nail enamel

· Nail art enamel

· Dry and shine

· Hand and Nail butter

· Nail enamel remover

2. Place

Inglot operates over 400 stores in Poland, Canada, GCC, Australia, UK and further plans of expansion in other countries of the world.The company and its stores focus primarily on Inglot products. Inglot has a presence in over 30 countries with 800 retail stores & 180 concessions.

India. In India the company has retail store in Mumbai, Delhi, Chandigarh, Bangalore, Chennai, Kolkata, Ludhiana and Ahmadabad. With three retail stores in Delhi and only one store in rest of the cities.

3. Price

· Inglot o2m Breathable Nail Enamel- price Rs. 800

· Inglot freedom system range- price:Lipstick refill – Rs. 300

Eye-shadow refill – Rs. 350 and Blush refill- Rs. 350.

· Inglot under makeup base.- price Rs.900

· Inglot gel eye liner- price Rs.750

· Inglot makeup remover- price Rs. 250 for 25ml and Rs. 750 for 100ml

· Inglot AMC illuminator- price Rs.1300

· Inglot color play mascara- price Rs.650

· Inglot body sparkle- price Rs.870

· Ingot cream foundation- price Rs.1150

· Inglot Mattifying Loose Powder- price Rs.1450

4. Promotional strategy of the brand:

The main promotion campaign of Inglot is internet which is most common promotion strategy of many brands. Print advertising-on magazines like elle, cosmopolitan. In digital advertising – email marketing, social media marketing. And through Bill boards, etc.

SWOT Analysis of

A) Strengths:

· Experience in cosmetics production

· Quality products

· Experience in contractual production

· Highly developed company of industry supporting the production of cosmetics.

B) Weakness:

· The sales are low because of decreased consumer spending.

· Not fully effective communication and management of tasks and connections between numerous divisions of the company.

· Women are scared of taking risks and letting go their traditional and previously used products.

C) Opportunities:

· The company covers the needs of women of all ages and all social classes.

· Innovation

· Product and service expansion

· The increase in the focus and importance of beauty care globally.

D) Threats:

· Competition

· Price wars

· Saturation of market

· Market leaders that dominate the cosmetic industry

Competitors of the brand in India and internationally:

In India:

Lakme

Color essence

Elle 18

Viviana

Lotus

Vov

Artistry

Avon

Internationally:

Mac

Sephora

estee lauder

Nars

Bobbi brown

L’oreal paris

Competitor analysis:

1.) Oraganisation competitors-

· Mac

· Sephora

· Chambor

· Maybelline

2.) Competitors goals and objectives-

· High quality products

· innovative products to meet the need of all races, age and gender

3.) Competitors reactivity-

· International and national awareness of the brand

· Global expansion political and economical impediment

Primary research:

The Unique Selling Proposition of the brand Inglot is that it produces high quality products at fair prices, using the best of ingredients and raw materials. And it is against animal testing therefore supporting community trade. Stores in Delhi, Inglot is located in three places DLF Promenade, Pacific Mall and Select City Walk. Usually women aged between 20 years to 40 years buy from the Inglot stores and very few teenagers buy from Inglot stores.

Problem statement:

· Many key items are missing lip primer, eye primer .etc,

· High end prices are there, due to which it is out of reach of middle income people.

· Lipsticks are not up to that standard as quality and quantity is expected more because of the price range.

· Stores are less, only three which are also in high end malls.

· No proper attendant at the counter.

Research problem: Less availability of Inglot stores is a serious issue for its consumers.

According to Indian business (2015)..The Indian retail industry is one of the most vibrant industries in the country. With the growth in the retail industry, the corresponding demand for real estate is also being created. Further, with the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for retail companies, both domestic and international. The Retail Sector of Indian Economy is going through the phase of tremendous transformation. The retail sector of Indian economy is categorized into two segments such as organized retail sector and unorganized retail sector with the latter holding the larger share of the retail market. At present the organized retail sector is catching up very fast. The impact of the alterations in the format of the retail sector changed the lifestyle of the Indian consumers drastically. The evident increase in consumerist activity is colossal which has already chipped out a money making recess for the retail sector of Indian economy.

Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customized products ranging from sneakers to computers. Many have replaced their daily newspapers with customized, online editions of these media and are increasingly, receiving information from online sources. But when it comes to cosmetic people does not prefer buying online as they might think that the website is not relevant or they don’t know that which product would be best for them, because the website does not make clear recommendations.

In the hard and tough competition between brands in India and also in the foreign markets, but in this tough competition many times a brand lose focus on store outlet where it can do a lot better in the market, less availability of brand store may not bother any brand if it making huge profits but they also have to think about consumers who like their product and wish to purchase overlooking at the product pricing.

GROWTH OF RETAIL SECTOR IN INDIA

Retail and real estate are the two booming sectors of India in the present times. And if industry experts are to be believed, the prospects of both the sectors are mutually dependent on each other. Retail, one of India’s largest industries, has presently emerged as one of the most dynamic and fast paced industries of our times with several players entering the market. Accounting for over 10 per cent of the country’s GDP and around eight per cent of the employment retailing in India is gradually inching its way toward becoming the next boom industry by Buzz feed news(2014).

STRATEGIES, TRENDS AND OPPORTUNITIES

According to NDTV profits(2012)...Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India and is spreading shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.

RETAIL GROWTH, CHALLENGES AND OPPORTUNITIES

According to Saxena,J(2005)... Emergence of retail outlet and shopping complex has also contributed to large-scale investments in the real estate sector with major national and global players investing in developing the infrastructure and construction of the retailing business. Another credible factor in the prospects of the retail sector in India is the increase in the young working population, where the working population of India is more attracted to these retail stores which make their way easy on shopping. These key factors have been the growth drivers of the organized retail sector in India which now boast of retailing almost all the preferences of life - Apparel & Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home & Office Products, Travel and Leisure and many more. With this the retail sector in India is witnessing rejuvenation as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores.

RETAILING FORMAT IN INDIA

Malls:

Currently malls are the largest form of organized retailing, Located mainly in metro cities, very near to urban outskirts. They lend an ideal shopping experience with a combination of product, service and entertainment, all under a common roof. Examples include Shoppers Stop, Big Bazaar, Pantaloon, etc.

Specialty Stores:

Chains such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, RPG's Music World and the Times Group's music chain Planet M, are focusing on specific market segments and have established themselves strongly in their sectors.

Discount Stores:

As the name suggests, discount stores or factory outlets, offer discounts on the MRP through selling in bulk reaching economies of scale or excess stock left over at the season. The product category can range from a variety of perishable/ non-perishable goods.

Department Stores:

Large stores ranging from 20000-50000 sq. ft, catering to a variety of consumer needs, Further classified into localized departments such as clothing, toys, home, groceries, etc.

Departmental Stores are expected to take over the apparel business from exclusive brand showrooms. Among these, the biggest success is K Raheja's Shoppers Stop, which started in Mumbai and now has more than seven large stores (over 30,000 sq. ft) across India and even has its own in store brand for clothes called Stop.

Hyper marts/Supermarkets:

Large self-service outlets, catering to varied shopper needs are termed as Supermarkets. These are located in or near residential high streets. These stores today contribute to 30% of all food & grocery organized retail sales. Super Markets can further be classified in to mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery and personal sales.

Convenience Stores:

These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a limited range of high-turnover convenience products and are usually open for extended periods during the day, seven days a week. Prices are slightly higher due to the convenience premium

Challenges faced by retail industry

Even with widespread use of computerized self-management and buying systems, stouckouts levels in supermarkets have grown steadily because of chronic labor shortages, an expanding array of new items financial pressures to trim inventories and decreased performance in supplier delivery.

-the competition also affects the number of stores at a place.

-a firms long term decisions on supplier selection, store capacity, regional warehouses and communication system affects is likelihood of stock outs.

-when a firm chooses to have occasional stocks, its competition loses fewer customers from charging a higher price for the product. Moreover if customer search costs are low, the competitor serves all customers who encounter a stock out at other firms.

-both considerations allow the competitor serves all customers who encounter a stock out at the other firm, argues Soberman(1999).

Knowledge gap: The problem highlighted is less availability of retail stores, as per the study of research papers and from secondary sources, the consumers want more more retail outlets for the purchase of cosmetics. Inglot is not focusing on promoting its products and opening retail stores, therefore, Inglot is losing its customers due to less availability of stores and less promotion.

1. Research methodology

1.1Research objective: To understand the impact of less availability of stores of the brand on its consumers in Delhi/NCR.

1.2Research design: This research is causal in nature, because it studies the impact of one variable i.e. less store on consumer behavior i.e. other variable.

1.3Data collection method: Data is collected through primary and secondary sources.

1.4Data collection tool: Primary study through personal interviews, observation and questionnaire and secondary study through online study, research reports and journal.

1.5 Sample design

1.5.1 Sampling frame/target population: - Women using cosmetics.

1.5.2 Sampling unit: - Women using cosmetics in Delhi.

1.5.3 Sample Size: - 100 respondents.

1.5.4 Method of sampling: - Non probability – convenience sample because we have selected the youth population from whom information can be obtained easily.

1.5.5 Sample: women using cosmetic between the age group of 18-30 years in Delhi.

1.6 Data analysis: The data was analyzed with the help of statistical tools which are pie charts on both demographic and psychographic factors and used cross tabulation/ chi square test on a psychographic factor.
Data analysis and findings

Demographic analysis and findings:

1.Age:

21-26 years

18-20 years

27-30 years

Finding:

As per the application of pie/circle chart we could interpret that ,35% of the respondents of the total population belongs to 18 -20 years, 42%of the respondents of the total population belongs to 21-26 years and 23% of the respondents of the total population belongs to 27-30 years.

2.occupation:

other

student

housewife

business

Findings:

As per the application of pie/circle chart we could interpret that 17 % respondents of the total population is business class, 26% of respondents of the total population is housewife

52% of respondents of the total population are students and 5 % of respondents of the total population belongs to other category.

3.Education

other

Higher-studies

Post-graduate

Graduate

Findings: As per the application of pie/circle chart we could interpret that 33% respondents of the total population is graduate, 33% of respondents of the total population is post graduate, 27 %of respondents of the total population belongs to the higher studies category and 7 % of respondents of the total population belongs to others category.

4.Locality:

NCR

South Delhi

North Delhi

West Delhi

East Delhi

NCR

South-Delhi

North- Delhi

West-Delhi

EastDelhi

Findings :As per the application of pie/circle chart we could interpret that 10% respondents of the total population lives in east Delhi, 20% respondents of the total population lives in west Delhi 24 % respondents of the total population lives in north Delhi, 23 % respondents of the total population lives in south Delhi and 23% respondents of the total population lives in NCR.

Monthly expenditure:(In Indian Rupee)

800-1100

Above 2000

1100-14400

1400-2000

Findings:

As per the application of pie/circle chart we could interpret that 7 %respondents of the total population spend 800-1100,17% respondents of the total population spend 1100-1400,

32% respondents of the total population spend 1400-2000 and 44% respondents of the total population spend above 2000 on cosmetics.

6.Preference for buying:

Maybe

Yes

Findings:

As per the application of pie/circle chart we could interpret that 54% respondents of the total population prefer buying from Inglot,12% respondents of the total population may buy from Inglot and 33%of respondents of the total population will not prefer buying from Inglot.

7.Cosmetic preference:

Both

Non-herbal

herbal

Findings:

As per the application of pie/circle chart we could interpret that 17% respondents of the total population prefer herbal cosmetic,22% respondents of the total population prefer non herbal cosmetics and 60% respondents of the total population prefer both herbal and non herbal cosmetics.

8.buying preference.

Annually

Monthly

weekly

Findings:

As per the application of pie/circle chart we could interpret that 13% respondents of the total population prefer buying weekly, 57% respondents of the population prefer buying monthly and 29% respondents of the total population prefer buying annually.

9.Brand preference.

Mac

Maybelline

Other

Inglot

Findings:

As per the application of pie/circle chart we could interpret that 28% respondents of the total population prefer Inglot, 18% respondents of the total population prefer Mac, 32% respondents of the total population prefer Maybelline and 22% respondents of the total population prefer other brands.

10. Place preference for buying cosmetics:

Online

Overseas

Malls

Companystore

Findings:

As per the application of pie/circle chart we could interpret that 20 % respondents of the total population prefer buying from company stores, 38% respondents of the total population prefer buying from malls, 18 % of respondents of the total population prefer buying from overseas and 23% of respondents of the total population prefer buying online.

11.Respondent’s preference for improvement in the brand and Respondent's occupation

Cross-tabulation

Case Processing Summary

Cases

Valid

Missing

Total

Percent

respondant's occupation * respondants preference for improvement in the brand

100

100.0%

0.0%

100

100.0%

Respondent's occupation * respondent’s preference for improvement in the brand Cross-tabulation

Respondent’s preference for improvement in the brand

Total

price

Production

promotion

retail store

Respondent's occupation

business

Count

Expected Count

1.5

2.7

5.1

7.7

17.0

Housewife

Count

Expected Count

2.3

4.2

7.8

11.7

26.0

student

Count

Expected Count

4.7

8.3

15.6

23.4

52.0

other

Count

Expected Count

1.5

2.3

5.0

Total

Count

100

Expected Count

9.0

16.0

30.0

45.0

100.0

Findings:

As per the application of chi-square test on the respondent’s occupation effecting the preference of improvement in the brand we could interpret that majority of working women i.e 6% doing business, 14% housewives, 21% students of the total respondents want improvement in the retail stores,i.e the increment of retail stores of the brand, whereas other counts 4% who want the same.

Conclusion:

India being a competitive market has given rise to globalization leading to more and more luxury brands entering the market. Inglot is a luxury brand specializing in lipsticks and eye shadows due its wide range of colors and it’s high quality products but due to less availability of stores people can’t access brand easily.Since we know from our primary research that Inglot is opted by young generation and limited products of Inglot are available online.

Recommendation:

Inglot is well known brand for its excellent quality of products,but somewhere or the other there is less availability of stores which leads to a disinterest of customers who are not able to access retail stores.In order to stabilize in the Indian market brand should open more stores .

Referencing

Buzz Feed News (2014) Consumers may not know they are getting lower -quality clothes at outlet stores. [Online] Available from: http://www.buzzfeed.com/sapna/customers-finally-aware-that-most-outlet-merchandise-is-now#.nwzde6Rby

[Accessed date: 21st February 2015]

Balachander, S. Farquhar, P.( 1994) Gaining more by stocking less: A competitive analysis of product quality. Marketing science [Online] Available from: http//search.proquest.com

[Accessed date: 22nd February 2015]

Bantug, M.(2013) MY INGLOT FREEDOM SYSTEM 5-EYESHADOW PALETTE [Online] Available from:http://thebeautybeeblog.com/2013/10/08/my-inglot-freedom-system-5-eyeshadow-palette/

[Accessed date: 26th February 2015]

Corralista.(2014)Makeup and beauty blog.[online]. Available from:http://corallista.com/tag/inglot-india/

[Accessed date:1st February 2015]

Coughlan, A. Soberman, D. (1999) Good marketing to “bad consumers”: outlet malls, gray market and warehouse sales. Econometrica [Online] Available from: http://www.insead.edu/facultyresearch/research/doc.cfm?did=1037

[Accessed date: 22nd February 2015]

Fishman, C. (2003) The wall-mart you don’t know. [Online] Available from: http://www.fastcompany.com/47593/wal-mart-you-dont-know

[Accessed date: 22nd February 2015]

Hong Lu, P. (1996) customer satisfaction towards retailers. Gotland University [Online] Available from: http//search.proquest.com

[Accessed date: 22nd February 2015]

Ingot.(2015) About Inglot.[online] Available from: http://inglotcosmetics.com/about.us/page/554.

[Accessed on:1st February 2015]

Images beauty and wellness bureau.(2010)Inglot plans expansions.[online]. Available from:http://www.indiaretailing.com/7/34/1704/Inglot-plans-expansions.

[Accessed on:1st February 2015]

Kalhan, A.(2007) Impact of malls on small shops and hawkers.[Online] Available from:http://indiafdiwatch.org/wpcontent/uploads/2013/03/EPW_study_on_impact_of_malls_on_retailers.pdf

[Accessed date: 25th February 2015]

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[Accessed date: 25th February 2015]

Miele. (2011)Unboxed and re-conditioned products at greatly reduced prices.

Available from: http://www.miele.co.uk/showrooms/outletstore/

[Accessed date: 22nd February 2015]

Major barnds.(2013)Inglot cosmetics.[online].Available from:http://www.majorbrands.in/brand/cl_2-c_2735/cosmetics/eyes/eyeliner.html.

[Accessed on:1st February]

NDTV profits.(2012) FDI in retail: reform push to have good impact on organised employment, say experts.[Online] Available from:http://profit.ndtv.com/news/economy/article-fdi-in-retail-reform-push-to-have-good-impact-on-organised-employment-say-experts-311476

[Accessed date: 26th February 2015]

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Shayoni.(2011)Inglot For-Oh-One Lippe - The Matt Coral.[Online] Available from:http://www.sweetandbitterblog.com/2011/12/inglot-for-oh-one-lippe-matt-coral.html?m=1

[Accessed date: 26th February 2015]

Saxena, J. Jain, R. Jarad, R. Paramanik, R. And other.(2005) Impact of malls on sales and turnover of small shop keepers: An empirical analysis of Pune City.[Online] adignos. Available from:http://adingor.es/congresos/web/uploads/cio/cio2011/marketing/773-778.pdf

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[Accessed date: 21st February 2015]

Balachander, S. Farquhar, P.( 1994) Gaining more by stocking less: A competitive analysis of product quality. Marketing science [Online] Available from: http//search.proquest.com

[Accessed date: 22nd February 2015]

Bantug, M.(2013) MY INGLOT FREEDOM SYSTEM 5-EYESHADOW PALETTE [Online] Available from:http://thebeautybeeblog.com/2013/10/08/my-inglot-freedom-system-5-eyeshadow-palette/

[Accessed date: 26th February 2015]

Corralista.(2014)Makeup and beauty blog.[online]. Available from:http://corallista.com/tag/inglot-india/

[Accessed date:1st February 2015]

[Accessed date: 22nd February 2015]

Fishman, C. (2003) The wall-mart you don’t know. [Online] Available from: http://www.fastcompany.com/47593/wal-mart-you-dont-know

[Accessed date: 22nd February 2015]

Hong Lu, P. (1996) customer satisfaction towards retailers. Gotland University [Online] Available from: http//search.proquest.com

[Accessed date: 22nd February 2015]

Ingot.(2015) About Inglot.[online] Available from: http://inglotcosmetics.com/about.us/page/554.

[Accessed on:1st February 2015]

Images beauty and wellness bureau.(2010)Inglot plans expansions.[online]. Available from:http://www.indiaretailing.com/7/34/1704/Inglot-plans-expansions.

[Accessed on:1st February 2015]

Kalhan, A.(2007) Impact of malls on small shops and hawkers.[Online] Available from:http://indiafdiwatch.org/wpcontent/uploads/2013/03/EPW_study_on_impact_of_malls_on_retailers.pdf

[Accessed date: 25th February 2015]

Maitri.(2014) List of inglot cosmetic stores in India.[Online] Available from:http://www.wiseshe.com/2014/05/list-of-inglot-cosmetic-stores-india.html#

[Accessed date: 25th February 2015]

Miele. (2011)Unboxed and re-conditioned products at greatly reduced prices.

Available from: http://www.miele.co.uk/showrooms/outletstore/

[Accessed date: 22nd February 2015]

Major barnds.(2013)Inglot cosmetics.[online].Available from:http://www.majorbrands.in/brand/cl_2-c_2735/cosmetics/eyes/eyeliner.html.

[Accessed on:1st February]

[Accessed date: 26th February 2015]

Slide share.(2014) marketing plan for inglot cosmetics.[online] Available from: HTTP://WWW.Slideshare.net/BraYlmaz2/marketing-plan-export-from-Poland-to-Turkey [Accessed date: 21st march 2015]

Shayoni.(2011)Inglot For-Oh-One Lippe - The Matt Coral.[Online] Available from:http://www.sweetandbitterblog.com/2011/12/inglot-for-oh-one-lippe-matt-coral.html?m=1

[Accessed date: 26th February 2015]

swot-strength:inglot-swot-analysis:brand-name

[Accessed on:1st February 2015]

SHRADDHA BANSAL

Believe in yourself a little more <3

Wiki wealth.(2014)Brand Name (INGLOT SWOT ANALYSIS).[online]available from: http://www.wikiwealth.com/swot-strength:inglot-swot-analysis:brand-name

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